The performance aftermarket’s business model has always been “build it, and they will come”. That was fine when racing was more homogenized and there was just a handful of engines and cylinder heads being used in competition. Deciding what needed to be built was fairly simple, and a manufacturer could be confident that they would sell enough parts to cover tooling and development costs.

Over the last five years we’ve been developing the Jesel Custom Shop to support a new industry leading business model; customer specific engineering. Featuring services such as digital surface mapping, computer engineering, finite element analysis, rapid prototyping equipment, five-axis cnc machining, spectroscopic analysis and laser engraving the Custom Shop is capable of handling the unique engineering challenges you’ve already run into, and the ones you’ll come across down the road.